Tiffany Balk came up with the idea while driving home from a vacation in Canada. She wanted to send someone a gift and wondered what it should be. Why not send a gift of Michigan cherries, her husband suggested. Balk thought to herself, “Why not blueberries?” After all, southwest Michigan produces 44 percent of the blueberries on the U.S. market. A single idea led to a delicious line of products, and something that reminds everyone who has visited, of West Michigan.

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